VS: WHERE DID THE NAME PAM PAM COME FROM?
SF: A Tahitian beach bar in Juan-les-Pins that my sister and I used to have Peach Melba ice-cream bowls as a child, whilst Mum and Dad had cocktails! I wanted the name to allude to that frenchie flavour… I was always mesmerized by the glitz and glamour of the beachwear on the Côte d'Azur. We would come home with double denim looks covered in diamantes and cowboy boots!!